Magness Land & Cattle is a premier Limousin ranching operation headquartered in Platteville, Colorado which has consistently produced outstanding Limousin Grand Champions over the years. Magness Land and Cattle most recently won both “Champion Bull and Heifer" at the American Royal Limousin Show in Kansas City, Missouri (view article). Magness Land and Cattle claimed both Premier Breeder and Premier Exhibitor honors at the show”. Magness Land and Cattle has been working in partnership with Smithfield Beef to perfect a genetically branded beef product. This partnership will verify the cow’s origin and genetic make-up to guarantee superior performance and ensure customer satisfaction. In addition, Magness Land and Cattle is working with Colorado State University to isolate a tenderness gene in cattle that will enhance future cattle marketing and profitability.